Victoria Law Projects was founded in London in 2022 as a bold and independent project space dedicated to showcasing compelling voices in contemporary art. With a dynamic programme of curated exhibitions, pop-up events, artist talks, and cross-cultural collaborations, the space champions both emerging and established artists from around the world.
At the heart of the project is founder Victoria Law, whose lifelong passion for photography began in childhood —camera always in hand, captivated by the power of visual storytelling. Before entering the art world full time, Victoria spent 15 years as a corporate lawyer in Paris and London. Her global upbringing, shaped by formative years between London, Palm Beach, and Paris, followed by life with her family in Dubai, Johannesburg and London again, has deeply informed her cross-cultural perspective.
It was during her time in Dubai that Victoria’s passion for contemporary art—predominantly from the Middle East—took root. This early focus soon expanded into a broader interest in emerging and underrepresented artists across regions and disciplines. Since 2008, she has worked alongside leading galleries, art fairs, and platforms including Art Dubai, FNB Joburg Art Fair, Goodman Gallery, Ardmore, Orange Babies NGO, Spirit Now London, and Photo London. Victoria is particularly passionate about amplifying the voices of women artists, creating space for their narratives and visions to thrive. She believes that art flourishes when placed within the right environment— one that extends beyond physical space to include community, conversation, and connection. This ethos is the foundation of Victoria Law Projects.
Our services
Art advisory
Victoria Law Projects offers bespoke art advisory services, meticulously tailored to align with the distinct vision and goals of each collector. With a discerning eye for both emerging and established talent, Victoria brings a globally informed perspective shaped by extensive experience across Europe, the United States, the Middle East, and Africa.
Our approach is deeply personalised and research-driven, committed to uncovering rare and significant works that resonate with each client’s aesthetic, values, and long-term collecting objectives. From mid-career artists poised for recognition to bold new voices shaping the future of contemporary art, we ensure every acquisition not only enhances but also enriches the narrative of your collection.
In addition to primary acquisitions, Victoria Law Projects has expanded its services to offer strategic advice on secondary market acquisitions and placements. Whether you are acquiring important works from the secondary market or repositioning pieces within your collection, we provide expert insight that aligns with market trends and your personal collecting goals.
Whether you are building your collection from the ground up, refining an established body of work, or navigating secondary acquisitions and placements, we offer trusted guidance, exclusive access, and a collaborative experience that transforms the collecting process into an enriching and inspiring journey.
Curation
At Victoria Law Projects, we offer bespoke curation services that weave together compelling voices, powerful narratives, and striking visual storytelling. Each exhibition is thoughtfully designed to reflect the unique vision of the project, blending both emerging and established talent into cohesive, resonant presentations.
Our approach is rooted in collaboration—working closely with artists, collectors, and partner galleries to create exhibitions that are not only visually dynamic but deeply engaging. From initial concept to final installation, we curate experiences that inspire dialogue, foster connection, and leave a lasting impression.
Whether you are planning a one-time event or a long-term exhibition, our curation services are designed to deliver distinctive, meaningful experiences that resonate with both artists and audiences alike.
Artists representation
Victoria Law Projects offers bespoke artist representation, providing a personalised and strategic approach to advancing the careers of contemporary artists. With a deep understanding of both emerging and established talent, Victoria works closely with each artist to nurture their practice and guide them through key opportunities for growth, exposure, and development.
Drawing on her extensive experience across Europe, the United States, the Middle East, and Africa, Victoria leverages a global network to connect artists with galleries, curators, and collectors that align with their artistic vision. Our representation is based on long-term, sustainable partnerships—focused on elevating each artist’s profile and positioning their work in high-impact, relevant contexts.
From mid-career talent to pioneering newcomers, we specialise in uncovering rare voices and championing their stories within the broader cultural landscape. Our approach ensures that each artist’s representation goes beyond promotion; we aim to build a meaningful, ongoing narrative that resonates both now and in the future.